Stories Matter More Than Data

Data proves the point. A story makes somebody care enough to act on it. In a room full of dashboards, the slide people remember is almost always the one with a person in it.

This piece for Thinking Hats argues that narrative is not the decoration you add once the analysis is finished — it is the format in which decisions actually get made.

It ends practically: how to keep the rigour of the numbers while giving them a protagonist, a stake and a consequence.