BUSINESS WRITING

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STORYCRAFT

On Writing the Unspoken Narrative

How silence shapes our most profound personal histories.

THE LITERARY REVIEWREAD ARTICLE →

GHOSTWRITING

The Art of Memoir Ghostwriting

Translating another soul's journey into written permanence.

MEDIUM / WRITER'S GUILDREAD ARTICLE →

ISCREENING TALKS

Background Checks Beyond Employees

Vendors, contractors, consultants and partners walk through the same door as employees — and are almost never checked like them. A caselet on widening the verification net.

ISCREENING TALKS · NEWSLETTER CASELETREAD ARTICLE →

ISCREENING TALKS

The Red Cases — Ethics Versus Skills

A brilliant hire with a compromised record. What does a company do when the CV is impeccable and the conduct is not? A caselet on the trade-off nobody wants to name.

ISCREENING TALKS · NEWSLETTER CASELETREAD ARTICLE →

ISCREENING TALKS

Go Beyond the Surface

Tick-box screening clears the paperwork and misses the person. A caselet on the checks that only surface when someone keeps asking one question further.

ISCREENING TALKS · NEWSLETTER CASELETREAD ARTICLE →

ISCREENING TALKS

The Employment History That Wasn't

Three years, one employer, zero record of it. A caselet on fabricated experience, obliging referees and the phone call that unpicked the whole story.

ISCREENING TALKS · NEWSLETTER CASELETREAD ARTICLE →

ISCREENING TALKS

How iScreening Removed a Fraudulent Partner

A partnership signed on a false record, and the due diligence that ended it before the damage compounded. A caselet on business verification.

ISCREENING TALKS · NEWSLETTER CASELETREAD ARTICLE →

THINKING HATS

Stories Matter More Than Data

Data proves a point; a story makes someone care about it. From the LinkedIn newsletter 'Thinking Hats' — why narrative still moves a boardroom faster than a dashboard.

THINKING HATS · LINKEDIN NEWSLETTERREAD ARTICLE →

THINKING HATS

What Brands Can Learn From Books

Books have held attention for centuries without a media plan. What brand-builders can borrow from the oldest storytelling format there is.

THINKING HATS · LINKEDIN NEWSLETTERREAD ARTICLE →

THINKING HATS

The Insights Industry

A view from inside research and insights — what gets measured, what gets missed, and why the interesting answer usually sits outside the questionnaire.

THINKING HATS · LINKEDIN NEWSLETTERREAD ARTICLE →

Dhol Beats

The dhol is the heartbeat of an Indian wedding — the moment a gathering turns into a celebration. A lifestyle piece for WeddingWire India on rhythm, ritual and getting the beat right.

WEDDINGWIRE.IN · WEDDING TIPSREAD ARTICLE →

Wedding Invitations

An invitation is the first line of the story a wedding is about to tell. A WeddingWire India guide to wording, tone and the small choices that set the whole tone of the day.

WEDDINGWIRE.IN · WEDDING TIPSREAD ARTICLE →

MAGAZINE

Whisky: Moods & Moments

India drinks nearly one in every two bottles of whisky sold in the world. A market-research-led feature on the moods, moments and loyalties behind the country's favourite spirit.

LIQUID MAGAZINE · VOL 3 ISSUE 2, Q2 2024READ ARTICLE →

MAGAZINE

Making Space for Mocktails

The Virgin Mojito squirms between orange juice and lime soda, stripped of its edge. A feature on why mocktails are a misunderstood, under-leveraged category — and how menus could fix it.

LIQUID MAGAZINE · DRINKVIEW PDF →

MAGAZINE

Sipping in the Rains

Mango shakes, pakodas and masala chai, hot cocoa, lemon and turmeric brews — a seasonal round-up of what to drink through the temperamental days of an Indian monsoon.

LIQUID MAGAZINE · SEASONVIEW PDF →

MAGAZINE

India's Traditional Liquids — Part I

Lassi in a kulhad, whisked with a wooden madani. The first half of a country-wide round-up of legendary Indian beverages, each with a nutritional purpose and a climatic logic.

LIQUID MAGAZINE · VOL 1 ISSUE 4, Q4 2022VIEW PDF →

MAGAZINE

India's Traditional Drinks — Part II

Pink Noon Chai from Kashmiri winters, Buransh juice from Himalayan rhododendrons — plunging back into the stream of the unusual for the second part of the series.

LIQUID MAGAZINE · VOL 2 ISSUE 1, Q1 2023VIEW PDF →

MAGAZINE

Romancing Filter Coffee

Filter coffee is a focused flow, not a force. A love letter to South Indian kaappi — the decoction, the dabara, the froth that arrives of its own accord.

LIQUID MAGAZINE · COFFEEVIEW PDF →

ELSEWHERE

Articles & publications

On Writing the Unspoken Narrative

The Art of Memoir Ghostwriting

Background Checks Beyond Employees

The Red Cases — Ethics Versus Skills

Go Beyond the Surface

The Employment History That Wasn't

How iScreening Removed a Fraudulent Partner

Stories Matter More Than Data

What Brands Can Learn From Books

The Insights Industry

Dhol Beats

Wedding Invitations

Whisky: Moods & Moments

Making Space for Mocktails

Sipping in the Rains

India's Traditional Liquids — Part I

India's Traditional Drinks — Part II

Romancing Filter Coffee

Medium

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